An Aldi sign in the foreground with a store building in the background and an image of Sam's Club crossed out with a red cross.

Aldi challenges Sam's Club and launches a highly praised innovation in the US

An unexpected move by Aldi generates excitement among shoppers and puts pressure on Sam's Club

In the world of grocery shopping, finding a balance between quality, price, and time is quite a challenge. Many consumers prefer to buy ingredients to prepare their meals, since it is usually more economical. However, this can mean spending more time in the kitchen, which is not always possible on a daily basis.

In this context, Aldi has taken a step that has surprised and delighted its customers in the United States. The chain has launched a new product that competes directly with Sam's Club: some beef steak skewers, but with a special touch. This ready-to-cook product combines convenience and flavor, and it is already generating great excitement on social media.

New beef skewers ready to cook from Aldi | Europa Press

The surprise on the shelves: ready-to-cook beef skewers

Recently, a user on Reddit shared her discovery from Aldi: beef steak skewers glazed with balsamic vinegar and rosemary at a very competitive price, just $6.99. The offer seemed too good to pass up, since they came marinated and skewered, ready to go into the air fryer or oven. 

However, the first impression upon seeing the product in person was not the best. The shopper commented that its appearance was not especially appetizing, which made her doubt the purchase. Despite this, she decided to try them and the experience far exceeded her expectations.

After cooking the skewers for 12 minutes in the air fryer, the result was a restaurant-worthy dish. The customer wrote: "Honestly, tender, juicy, and with that beautiful crispy edge from the balsamic. Not only did it impress me, it personally offended me that something that looked so questionable turned out to be so good in the end," and she did not hesitate to rate the product a 10 out of 10.

White plate with grilled meat skewers on a blurred background
Glazed beef skewers are priced at .99 | Aldi

Opinions and tips to make the most of the skewers

The Reddit post quickly filled with positive comments from other shoppers who also enjoyed the skewers from Aldi, according to All Recipes. One user commented, "They tasted like a steak bruschetta, I'm going back tomorrow to see if I can get the parmesan and pepper ones." Another customer added, "I regret not buying both (and more)."

Some users mentioned that the skewers tend to burn at the tips during cooking; to avoid this, they recommend wrapping the ends of the skewer with a bit of aluminum foil. This is important because, since it is an oily marinade, soaking the sticks is not enough to prevent them from burning. They also suggest removing the sticks after cooking to finish preparing the meat, whether in the air fryer or in a pan.

The new product has become highly sought after, so it is likely that supplies will run out quickly. For those who can't find them at their Aldi store, there are homemade recipes that mimic this balsamic and rosemary flavor and can be prepared quickly. In addition, to complete the experience, it is recommended to serve these skewers with side dishes such as a garlic potato gratin or asparagus wrapped in ham.