Supermarket chains constantly compete to win over consumers with innovative products and attractive prices. In the United States, one of the stores that's making headlines is Aldi, known for its "aisle of shame" and its hard-to-beat prices. However, it's not just Aldi's pricing strategy that draws attention, but also its products that imitate well-known brands, often with better acceptance.
Aldi has managed to stand out thanks to a product that's won over customers for its flavor and price: Italian cookies covered in chocolate, sold for less than $4. These cookies, under the Benton’s brand, have caused great excitement on social media and among regular shoppers.
The Italian surprise that wins over Aldi's customers in the United States
Aldi sells under its Benton’s label cookies known as Italian Choco Wafers. These are chocolate-covered wafers that come directly from Italy and have caused a sensation for their quality and flavor. Each package includes six units, individually wrapped and with a size that many compare to the diameter of a soda can, which makes them a filling and satisfying snack.
The price of these cookies is another of their great advantages: just $3.75 per package, reveals All Recipes. This competitive cost allows Aldi to compete directly with more established brands and bulk stores like Sam’s Club, which have traditionally dominated the snack and candy market. The combination of European origin and affordable price has been key for these cookies to become a viral phenomenon among users.
A product that has sparked a great wave of opinions
On social media, comments praise the flavor and quality of the Italian Choco Wafers. A Reddit user commented that these cookies "taste like sophisticated Kit Kats that've gone on vacation to Italy." This comparison is no coincidence, since many shoppers point out that the product surpasses the classic chocolate bars that the American market is used to.
Another Aldi fan stated that "these cookies are what Kit Kats aspire to be," showing a clear preference for this imported product. The popular opinion among consumers is unanimous: they're irresistible and addictive. Some claim that they can't eat just one, while others comment that in their homes "they don't last even a day."
This isn't a limited product, but is available permanently at Aldi, which encourages customers to include it on their shopping list. Thanks to this strategy, Aldi has managed not only to offer an economical alternative, but to surpass the quality of products that many considered unbeatable, leaving Sam’s Club clearly at a disadvantage.