A woman with a surprised expression is in the foreground while in the background the facades of two stores, one of Aldi and the other of Costco, can be seen.

Goodbye Costco: everyone in the US is talking about Aldi because of this sweet

Aldi wins over the public with an original, tasty, and affordable alternative that competes with the best-known brands

While traditional supermarkets like Costco bet on renowned brands, Aldi has started to stand out among the most demanding consumers. Their stores aren't huge, but they hide real surprises among their shelves. The best part is that you don't need to spend much to find quality products.

One of the latest discoveries that has won over the United States is Choceur Dark Chocolate Blueberry Açaí, an exclusive treat from Aldi that's created a true phenomenon. These are small dark chocolate spheres that surround a blend of blueberry and açaí. This unexpected, healthy, and delicious combination has managed to displace more expensive and traditional options… and all for just $4.39.

The chocolate has a chewy and fruity interior | Europa Press

An irresistible mix of fruit and chocolate

This new product surprises from the very first moment. When you open the bag, you immediately notice a strong berry aroma, which hints at its fruity and vibrant flavor. Each piece is marble-sized, easy to eat, and perfect for those looking for a snack between meals.

The dark chocolate covering the fruit has a smooth texture, without being too intense. Inside, the center is chewy, like a gummy, but with that tart touch provided by the açaí. It's a combination that may not appeal to everyone, but those who love mixing chocolate with fruit consider it a delight, warns Tasting Table.

With 120 calories per serving of nine pieces, this treat stands out not only for its flavor. It also offers a small nutritional contribution, with 0.000053 oz. (1.5 mg) of iron and a low sodium content. Although it's not a "healthy" product in the strict sense, it's a more balanced option than many other conventional sweets.

Bag of Choceur brand dark chocolates filled with blueberry and açaí held in front of a store
It's made with blueberry, açaí, and dark chocolate | Aldi

Why Aldi is gaining ground

For years, Costco and other chains have dominated the market with recognized brands. But Aldi has achieved the unthinkable: winning over customers with its own line of chocolates, cheaper and with unique flavors. Choceur Dark Chocolate Blueberry Açaí is the perfect example of this strategy.

Its success has been so great that there are people who buy several packages to sell them online. Others look for variants like the pomegranate one, also available at Aldi, thus expanding the options within the same range. The key lies in product rotation and in offering something different without raising the price.

This treat has become a little hidden gem among Aldi's aisles. Although it may divide opinions due to its peculiar flavor, its quality and originality have placed it among the current favorites. If you haven't tried this new product yet, maybe it's time to set aside the classics and give something new a chance.