Woman with a surprised expression in front of the entrance to a Trader Joe's store.

Goodbye Haribo: Trader Joe's new gummy candy is taking the United States by storm

Trader Joe’s introduces a new variety of gummies that's quickly gaining popularity in the United States

Trader Joe’s is a supermarket chain known for offering original products, good quality, and affordable prices. Among its extensive selection, prepared meals, frozen foods, and especially its unique snacks that can't easily be found elsewhere stand out. Lately, a new item in its candy section has caused great excitement and is winning over consumers across the United States.

The new sensation is a bag called A Gaggle of Gummy Candy, an assortment of gummies with very varied and original shapes. In it, you can find everything from cherries, octopuses, and fried eggs to the classic cola bottles and gummy bears. These gummies are made in France by an expert confectioner and combine fruity flavors with a softer texture than the popular Haribo, something many consumers appreciate.

Bag of colorful gummies from the Trader Joe’s brand with illustrations of an octopus, a bear, and soda bottles on a yellow background
Trader Joe’s launches new gummies with creative shapes | Trader Joe's

The new must-have for gummy lovers

Trader Joe’s already had experience with gummies thanks to products like Scandinavian Swimmers, its version of the well-known Swedish Fish that have become a classic. This summer, they have launched several new options, from strawberry gummies to dried fruits with watermelon flavor or even chocolate-covered bears. However, none of these new items have reached the popularity of A Gaggle of Gummy Candy.

Comments on social media have been overwhelmingly positive. Instagram and Reddit users have shared their opinions, highlighting the ideal texture of these gummies. Many point out that they're less hard than traditional Haribo, which makes them more pleasant to eat. In addition, the variety of shapes and flavors creates a fun and unique experience. 

Facade of a Trader Joe's store with a red sign and glass windows.
The gummies are made in France by expert confectioners | Google Maps

Quality and price that win over the public

In addition to being liked for their flavor and texture, these gummies stand out for their excellent value for money. For just $3.79, you can get a 14 oz. bag, according to All Recipes. This combination of affordable price, variety, and quality makes them a very attractive product for any consumer.

Trader Joe’s hasn't confirmed whether A Gaggle of Gummy Candy will be a permanent edition or only available seasonally. Many are already taking the opportunity to buy several bags before they sell out, making it clear that this new gummy has managed to position itself as a strong competitor against the legendary Haribo. For now, it seems the American brand has found the formula to win over consumers' palates with a fun, delicious, and affordable product.

Ultimately, if you're a gummy fan and you're in the United States, it's worth trying this new Trader Joe’s product. It might be the beginning of the end of Haribo's dominance in the chewy candy market.