The current economy is making consumers more cautious with their spending. Inflation and rising prices are causing every purchase to be considered more carefully than usual. In this context, major retailers are looking for strategies to attract an audience that now pays much more attention to deals.
Meanwhile, Walmart has launched a series of very aggressive promotions for back-to-school season, in direct response to the recent deals presented by Target. The chain wants to make sure to keep its leadership and attract families who fear the rising cost of school supplies. These actions come as consumer prices rose by 0.3% in June, the largest increase in five months, and annual inflation is at 2.7%, according to Reuters.
Walmart responds to Target with unbeatable back-to-school deals
July marks the start of the school shopping season, but many parents already feel the pressure of inflation and are looking for ways to save. For them, Walmart has announced discounts on the 14 most popular school products, some of them reduced to just 25 cents.
The offer includes everything needed for the first day of class: backpacks, clothing, supplies, and food, with a complete package for less than $65. For example, with a Wonder Nation backpack for $4.98, parents can get essential supplies for just $16 more, according to The Street. In addition, Walmart has more than 200 discounted items, over 100 products under $1, and many options priced below $5 or $10.
In a move designed to make shopping easier, Walmart offers a school basket that can be purchased with a single click, with pickup or fast delivery in one hour. They have also included affordable school menus, with meals for less than $2 per day, including sandwiches, snacks, and drinks, adapting to the needs of the most budget-conscious consumers.
More surprises and benefits for loyal customers
The company has also launched Weekend Academy, a fashion brand for young people with competitive prices. Most items cost less than $15 and some complete outfits are available for $42. This includes clothing, footwear, and accessories aimed at attracting a young audience that follows current trends.
In addition, Walmart keeps partnerships with well-known brands like Reebok, U.S. Polo Assn, and Nike, thanks to a collaboration with StockX, which allows their customers to access top-brand products at reasonable prices.
For college students, Walmart offers a 50% discount on their Walmart+ membership. For just $6.47 per month or $49 per year, it gives access to free deliveries, subscriptions to services like Paramount+, and discounts on gas and also on fast food. This series of moves comes shortly after Target announced that they would keep last year's prices on their school products, with more than one thousand items under $5.