Rafa Nadal, a name that resonates beyond the tennis courts, is venturing into completely new territory. A facet that few would imagine for the Roland Garros champion.
The renowned athlete has decided to pour his vision and life philosophy into an ambitious project. A proposal that promises to revolutionize the top-level tourism sector. Nadal has embarked on a new adventure in the hotel industry with the brand Zel.
With the support of Xisca Perelló, and in partnership with the Meliá Hotels International chain, Rafa plans to land in El Calafate, in Argentine Patagonia. This project marks the beginning of a new stage in the life of the former tennis player, who is entering the hotel world.
Rafa Nadal takes a very important step
El Calafate, known for its proximity to the Perito Moreno Glacier and its incomparable natural landscape, is emerging as the perfect place for this project. The exact details of the opening are yet to be confirmed, it is expected that the hotel will open its doors toward the end of 2026.
With the opening of Zel, Nadal introduces a unique concept inspired by the Mediterranean lifestyle. This proposal seeks to offer an exclusive experience for those looking to disconnect and enjoy natural environments in a comprehensive way.
Zel, the hotel brand created by Nadal in 2023, presents itself as a space intended not only to offer accommodation but to create a comprehensive wellness experience. This concept has been developed for those who seek to disconnect in an exclusive environment.
In El Calafate, guests will be able to enjoy spacious rooms and spaces integrated with nature, without losing sight of top-level and comfort. The proposal encompasses both physical well-being and the connection with nature and the enjoyment of high-quality gastronomy.
Rafa Nadal's new project
The estimated nightly rate at Zel hotels is around 300 euros, in line with the prices of other establishments in the chain. This price reflects the top-level and personalized services that characterize the brand, focused on providing a unique experience.
This expansion project of Zel is just the first of a series of openings planned by Meliá Hotels International in Argentina. Thus, it plans to invest 200M dollars over the next five years, with the opening of new hotels in Mendoza, Salta, and Tierra del Fuego.
Rafa Nadal continues to show his vision and ability to innovate in new fields. With his entry into the hotel world, he continues to carry his legacy of excellence and dedication to new horizons.