Vodafone has made it clear that it is going all out in the competitive telecommunications market in Spain. The company has confirmed that it will give a strong boost to its secondary brand Lowi, specialized in low-cost rates. It will do so with an ambitious physical expansion in our country.
Lowi, one of the most recognized brands within the Vodafone Spain group, keeps growing. According to a statement from the company itself, it will strengthen its presence with the opening of 20 new own sales points in 2025. These stores will be mainly located in Madrid and Málaga, two key cities where the brand has already shown good reception.
But that's not all: Vodafone has announced that it intends to take this strategy to other localities. With this, even greater growth is expected in the coming months.
Vodafone wants to keep growing
These openings represent a great opportunity for Vodafone's low-cost brand. They will not only allow it to gain visibility and physical presence but also offer closer and more personalized attention to its customers.
In the company's words, these new spaces will allow users to be attended by specialized personnel. They will be advised on the best options in mobile and fiber optic rates. Additionally, the solutions will be tailored to the specific needs of each person, something crucial in an increasingly demanding market.
Another strong point of this strategy is job creation. Vodafone has indicated that this expansion will result in the creation of several dozen new jobs in the mentioned cities. It is another step in its commitment to strengthen the commercial fabric and generate added value in each area where it operates.
Lowi will have nearly 2,900 own sales points
With these new stores, Lowi's commercial network will approach 2,900 own sales points throughout Spain. A figure that shows the weight this brand is gaining within the Vodafone universe. The company has defined this strategy as key, as it believes it will allow it to boost its growth and improve its relationship with its customers.
Vodafone knows that the future lies in personalization, accessibility, and proximity. That's why it has not hesitated to bet on a hybrid model, which combines the strength of digital with face-to-face attention. This new stage for Lowi will undoubtedly be a great step forward in positioning the brand as one of the most competitive options within the sector.