KFC, the famous fried chicken chain, has just made a launch that has left everyone surprised. In a market full of competitors, the brand has decided to take a radical turn in its marketing and product strategies. This time, it hasn't launched new nuggets or fries, but something much more curious: a toothpaste flavored with its iconic Original Recipe fried chicken.
KFC's collaboration with Hismile, a company specializing in dental care products, has resulted in a completely unusual product. Despite starting as an April Fools' joke, the toothpaste is a real item, available for purchase online.
Not only that, they've also launched a KFC electric toothbrush. Thus, fans of the brand can enjoy a complete experience in their oral hygiene routine. As expected, this launch has captured consumers' attention due to its peculiarity.
KFC takes the plunge with a very striking novelty
The toothpaste doesn't contain fluoride, but it's inspired by the 11 herbs and spices that define KFC chicken. According to the official statement, it promises to clean teeth thoroughly and leave the mouth fresh, like after enjoying a delicious piece of KFC Original Recipe chicken. In the brand's words, "like biting into a hot and juicy piece of chicken, this toothpaste is irresistible."
Hismile's marketing director, Koban Jones, commented that the idea of launching this product came from a fun and bold proposal. In his words, "we love to break boundaries. What better way to do it than to bring KFC's legendary flavors to an essential everyday product."
This way, the brand has managed to fuse a fast-food icon with an everyday item. The result has been a strategy that arouses consumers' curiosity and, of course, their sense of humor.
This isn't KFC's first innovative move. Over the years, the brand has demonstrated its ability to surprise with unusual products and campaigns. From the most striking advertisements to unexpected collaborations with other brands, KFC isn't afraid to challenge market norms. The toothpaste is just the latest example of its unique approach to staying relevant and connecting with its consumer base.
KFC leads in creativity
With this launch, KFC has managed to position itself as a leader in innovation within the fast-food industry. While its competitors, like Popeyes, focus on the quality of their chicken offerings, KFC goes a step further, bringing its flavor and essence to completely different products. This way, the brand not only stands out for its food but also for its great ability to make the consumer feel part of something unique.
These types of extravagant proposals not only generate publicity but also strengthen the emotional bond with followers. KFC has managed to connect with its customers in a memorable way, making every experience with the brand different and fun. This launch shows that KFC knows how to stay in the spotlight, while Popeyes watches from a distance.