McDonald's has once again shaken up the fast food landscape in the United States. The chain has been sparking the interest of its most loyal followers for months with hints and enigmatic messages. Now, it has finally made an announcement that could mark a turning point in its menu.
The big news is about a product that fans have been demanding for years. It's the new McCrispy Strips, a renewed and permanent version of the legendary chicken strips. With this move, McDonald's not only approaches the return of the legendary Snack Wrap but also delivers a direct blow to its closest competitor, Burger King.
A Desired Return with a Taste of Triumph
For years, Chicken Selects were one of the most appreciated products by lovers of crispy chicken. Although they disappeared at the end of the 2010s, their spirit has returned to the menus with the new McCrispy Strips. This time, they come with a renewed recipe, lighter in batter and with a touch of black pepper that stands out in every bite.
The main difference from their predecessors is in the texture and flavor. The new strips combine a crispy outer layer with tender and juicy inner meat. The result is an experience that recalls the best moments of fried chicken, but with McDonald's distinctive touch, which has already caused comparisons with other chains.
Another important detail is that these new strips don't arrive alone at McDonald's. They are accompanied by a special sauce called Creamy Chili Dip, which mixes sweet, spicy notes and a toasted sesame finish. This complement, although optional, further elevates the offering, turning a simple chicken order into a surprising dish.
McCrispy Strips: The Secret Weapon Against Burger King?
McDonald's has hit the mark by launching its first permanent product in over four years. The announcement comes at a time when the menus of major chains seem stagnant, and this new launch has caused a wave of positive reactions. The reintroduction of chicken as the protagonist opens the door to the possible return of the Snack Wrap, which would put the brand at a clear advantage over Burger King and other rivals.
The focus on chicken is no coincidence. In recent years, consumers have shown a clear preference for crispy chicken options over traditional burgers. By offering a quality product, well-seasoned and available permanently, McDonald's positions itself strongly to lead this trend.
The McCrispy Strips are already available throughout the United States in portions of three or four pieces. The first to try them claim they even surpass the original Chicken Selects. With this move, the chain not only responds to popular demand but also sends a clear message: it is ready to dominate, once again, the fast food market.