A washing machine with its door open filled with clothes next to laundry baskets and detergent bottles, with a food logo in the top right corner.

This is the Mercadona cleaning product that leaves your clothes like new: only €1

Mercadona's new product has captured customers' attention for its long-lasting scent and its effectiveness in caring for clothes

New home products often generate great excitement among consumers, especially when they combine quality and competitive pricing. Recently, Mercadona has captured the attention of thousands of users, who keep recommending it on social media for its multiple benefits.

The offer in question has broken into the market with a proposal that goes beyond the usual, as many seek the best for their clothes. The combination of innovation and accessibility has been key to its rapid popularization.

Concentrated fabric softener bottle with a purple label in front of a supermarket sign.
This fabric softener smells wonderful and leaves your clothes spotless | Mercadona

Mercadona revolutionizes clothing care with a fabric softener that is already viral

Mercadona has introduced a new option in fabric softeners that has managed to become a trend. It is the concentrated fabric softener Violets, from the brand Bosque Verde, which has quickly earned a prominent place among customers. Its intense and long-lasting floral scent is one of the aspects that receives the most praise.

As if that weren't enough, its affordable price makes it even more attractive to the public. Within a few days of its launch, this product has become one of the best sellers on the shelves of the Valencian chain.

An innovative formula that guarantees prolonged freshness

What sets this fabric softener apart is its formula enriched with perfume microcapsules, which release fragrance with the movement of the clothes. This way, a prolonged freshness sensation is kept even after drying. Users have compared it to the scent perceived in freshly laundered garments at dry cleaners, something that explains its growing popularity.

A hand pouring fabric softener into the compartment of a washing machine.
It also makes ironing all garments easier | Mercadona

Quality and price that win over consumers

But it not only perfumes, it also cares for the garments, making ironing easier and reducing static electricity. Among its ingredients are cationic surfactants and aromatic compounds like Hexyl Cinnamal and Benzyl Salicylate, which provide softness and a silky finish.

Despite not being a limited edition or a temporary promotion, the high demand has caused it to quickly run out in many stores. For only 1.80 euros for 1.6 liters (0.42 gal), it presents itself as an economical and effective alternative for those seeking a long-lasting scent in their clothes.

Prices and offers updated on 05/21/2025. They may be subject to modifications or cancellations, and Catalunya Diari is not responsible for possible changes