Victoria Federica and Jaime de Marichalar appear together with a worried face emoji and a tear in the center of the image.

Jaime de Marichalar is left breathless after receiving the news about Victoria Federica

While her profile grows on social media, Victoria Federica takes a step that changes her professional path and surprises those around her

Victoria Federica has left her father breathless. The young woman, increasingly established as a public figure, has taken a step that no one in her circle saw coming. Her latest achievement in the professional sphere has caused a mix of astonishment, pride, and concern, especially for Jaime de Marichalar, who closely follows every move his daughter makes.

After the controversy over her growing media exposure, new revelations have come to light about her digital projection. Victoria Federica's nomination for an international award has opened a new chapter in her career. Her circle, including Jaime, has quickly reacted.

Victoria Federica in a bright pink dress and updo smiles in front of a light background.
Victoria Federica is establishing herself on social media as a style and fashion icon among the new generations | Europa Press

Victoria Federica who transforms her image with determined steps

At 23 years old, Victoria Federica has become a regular face on social media and at fashion events. Her personal style, blending classic and bold elements, has captured the attention of media, brands, and followers alike. What began as a discreet profile has evolved into a consolidated digital presence.

With more than 370,000 followers on Instagram, Jaime de Marichalar's daughter has managed to build a loyal community. She attends international festivals, collaborates with renowned brands, and has positioned herself as a reference for young lifestyle. All of this, without the need for public statements or interviews: only with image and strategy.

This new profile of an influencer with blue blood reflects a growing trend in the digital world. More and more aristocratic figures are making their way as content creators. In that context, Victoria Federica has managed to stand out without falling into controversy, always keeping a carefully curated aesthetic and a restrained message.

Jaime de Marichalar looking down with a blue jacket
The nomination for the Forbes Awards leaves Jaime de Marichalar speechless, as he is always wary of media exposure | Europa Press

The recognition that impacts Jaime de Marichalar

The big news has arrived: Victoria Federica has been nominated for the Forbes 2025 Awards as one of the best content creators. This milestone confirms her digital projection and has provoked mixed reactions in her closest circle. The most surprised, according to close sources, has been her father, Jaime de Marichalar.

The former Duke of Lugo, who has always defended a reserved profile, doesn't hide his discomfort with his daughter's growing visibility. Although he respects her career, he believes that public exposure can be a double-edged sword. This is not the first time his circle has spoken about their concern over the pressure of living in the center of the social spotlight.

However, the same sources clarify that Jaime de Marichalar also acknowledges the work his daughter has done "with professionalism and discretion." Despite the initial impact, he knows that Victoria Federica has managed to navigate a competitive environment without losing her composure. The nomination is, after all, the result of her sustained effort.

An open door to the international market

Being recognized by Forbes is not just a symbolic honor: it is a professional validation with global projection. This nomination places Victoria Federica on the radar of international brands and opens new opportunities in the fashion world. The impact of this type of award goes beyond social media.

Victoria Federica has shown that she has a strategic vision. Far from limiting herself to sharing personal moments, she has built a coherent, carefully curated, and commercially attractive image. In that sense, she has managed to leverage her name, but also to establish her own identity.

This step could represent a change of direction in her career. From being an "aristocratic influencer," she could become a figure with international projection, in the style of other European celebrities with illustrious surnames. What seemed like a passing trend is turning into a long-term career.