When many thought her most media-centric stage had come to an end, Meghan Markle takes an unexpected step. A discreet but strategic decision threatens to reorder her place on the international stage and spark new tensions within the Windsor circle.
For months, there has been speculation about a definitive end to one of her most important alliances. However, Meghan seems to have other plans. The announcement, which has gone almost unnoticed, could mark a turning point in her public trajectory.
Lifestyle as strategy: Meghan redefines her image
After her departure from the royal family, Meghan has worked on building her own brand. Far from institutional commitments, she has chosen a narrative based on well-being, personal identity, and entrepreneurship.
As ever, her most recent project, has been her way to express herself differently. Natural products, design, gastronomy, and gardening have been the pillars of this proposal, which has started to take real shape in recent months.
What seemed like a simple product line has proven to have a huge media and commercial impact. Every launch has sold out within hours, generating expectations even before hitting the market.
The radical change in Meghan's career: she doesn't break with Netflix
After the announcement that Netflix wouldn't renew the exclusive project with the Duke and Duchess of Sussex, Meghan's professional life has taken a U-turn. Netflix has decided to keep its connection with her through her brand As ever. According to sources close to her, Meghan is about to sign a new contract with the platform.
The reason is that Netflix has invested directly in her brand As ever. From the production and distribution of her products, both have shared profits.
Although her exclusive agreement ends in 2025, Meghan will remain linked to the platform through a "first option" deal. This means Netflix will have priority over all her future projects, both audiovisual and commercial.
A source close to Meghan revealed to Page Six that the As ever deal with Netflix doesn't have a set expiration date. They also stated that Markle and the platform "have much more to launch together" in the near future. New products are expected, taking advantage of the ad-supported subscription model that Netflix implemented in 2022 to boost commercial collaborations.
Cooking, honey, and gardening: a universe with her own stamp
One of Meghan's greatest successes has been connecting with an audience interested in everyday life, but with elegance. In her show With Love, Meghan focuses on cooking, home, and small daily rituals.
Although it wasn't a massive success in numbers, it did manage to temporarily rank among the most-watched on the platform. That symbolic impact has been enough to confirm a second season, scheduled for September.
The new holiday products, a possible third installment of the show, and more collaborations with wineries and design companies are already underway. All of this with Netflix as a partner and global launch platform.
The Windsors, between discomfort and silence
While Meghan strengthens her brand, in Buckingham silence is absolute. Although she is no longer an active part of the royal family, her public influence keeps growing and that doesn't go unnoticed.
The use of her title, global visibility, and the independent narrative she builds contrast with the reserved image the Windsors defend. Every step Markle takes generates discomfort, but no official reaction.
This new deal with Netflix not only reinforces her financial independence but also her role as an influential figure outside the institution. What seemed like an ending has been the beginning of an even more ambitious chapter.