Something is happening in the mobile phone world in the United States. While Verizon and T-Mobile keep following their usual plans, a new move by one of their competitors is shaking the foundations of the market. Starting today, many customers might be seriously considering switching companies, with good reason.
Visible, the operator backed by Verizon's network, has launched such an aggressive offer that it's put the sector's giants in check. Its unlimited mobile phone plan, which normally costs $25 per month, has dropped historically to $19 per month.
This discount not only stands out for its price, but also for what it includes. It offers unlimited data, calls, and text messages without restrictions, mobile hotspot, and international coverage in Canada and Mexico.
To access this promotion, new customers only need to apply the code 6OFF12 when making the purchase. The offer is available until August 20, and it represents a 24% savings compared to the regular rate. An important detail is that the price includes taxes and fees, so the user knows exactly how much they'll pay each month.
T-Mobile and Verizon must take note
This offer isn't just affordable. It's also flexible and reliable, two features that more and more consumers value.
Many users who are already with Visible say they haven't experienced service interruptions in years. It's something not everyone can say about traditional operators like Verizon or T-Mobile.
There's more; Visible also offers options for those looking for more than the basics. Its Visible+ and Visible+ Pro plans, now with promotional prices of $29 and $39 per month, include advantages like premium data without restrictions. They also offer smartwatch use, higher hotspot speeds, extended international calls, and video streaming quality up to 4K.
In this situation, Verizon and T-Mobile face a serious problem. Although they have a loyal customer base, their higher prices and less flexible contracts could work against them. If they don't react soon with equally attractive promotions, they risk seeing thousands of users move to Visible.
In an increasingly competitive market, customer loyalty is no longer guaranteed. Visible's move shows that smaller operators can create a major shake-up with the right offer. Meanwhile, Verizon and T-Mobile will have to think very carefully about how to respond if they don't want to be left behind.