In the competitive world of fast food, attracting and keeping customers has become quite a challenge for major chains. For years, brands like McDonald’s and Burger King have aimed to attract children with toys and play areas. However, the current economic situation is changing the way families dine out.
Chick-fil-A has decided to go a step further to strengthen its position and curb direct competition with KFC. The chain has launched an innovative strategy that combines technology and promotions to build customer loyalty and create an experience that goes beyond food.
Chick-fil-A Play, the technological bet that wants to leave KFC behind
In November of last year, Chick-fil-A surprised everyone with the launch of its Chick-fil-A Play app. This app aims to strengthen family bonds through a variety of multimedia content. Parents and children can enjoy cartoons, podcasts, games, e-books, video recipes, and step-by-step crafts.
The most important thing is that this platform allows customers to interact with the brand at any time, not just when they visit a restaurant. This way, Chick-fil-A creates an emotional connection that encourages families to choose their locations over the competition, including KFC. This strategy is especially relevant given the decline in consumer spending, as more and more people cook at home to save money.
Additionally, Chick-fil-A recognizes the importance of the child audience, since children often influence family purchasing decisions, warns The Street. The app fosters a positive bond with the brand, turning the youngest ones into indirect allies to increase customer loyalty.
Chick-fil-A launches promotions that hook their customers
Since July 15, Chick-fil-A has launched the third edition of its interactive game within the app, called Code Moo. Each week, users can complete new missions and win themed prizes. Among the rewards are free products such as medium-size waffle fries, chocolate chunk cookies, and chicken nuggets.
At the same time, the chain has launched a new line of merchandise that includes reversible hats and pickleball play sets, available both online and at some restaurants, while supplies last. This line, which began in 2022, is an evolution of its iconic 1995 cow plush and seeks to expand the brand’s visibility and generate some additional revenue.
This promotional approach is an example of how Chick-fil-A not only competes with the quality of its food, but also bets on innovation and entertainment. This way, the chain strengthens its presence in the U.S. market and creates a loyal customer base willing to return again and again.