Pizza is one of those dishes that brings families and friends together around the table. Everyone enjoys the variety of flavors and the possibility of customizing it with the ingredients they prefer. In the United States, the battle among major pizza chains is constant, but one is clearly making a difference.
This year, Domino’s has revolutionized the market with a promotion that has captured the attention of millions. Its offer of pizzas with any number of toppings for just $9.99 has left competitors like Pizza Hut behind, establishing itself as the favorite option for pizza lovers.
An unbeatable offer: $9.99 for any pizza
In February, Domino’s launched a promotion called "Best Ever Deal." It offered customers the chance to order any pizza, with any type of crust, sauce, and as many toppings as they wanted, for just $9.99. This offer broke with the usual trend in the sector, where most chains charge extra for each additional topping.
The promotion was so successful that the chain decided to repeat it this summer, keeping it available until August 7. This allows customers to try unlimited combinations without worrying about the cost, a strategy that has clearly boosted sales and strengthened the preference for Domino’s.
With more than 34 million possible combinations, choosing can be complicated, so the chain introduced a secret menu created by its own chefs. These recipes include pizzas like "Rachel’s Sweet Buffalo," "Spencer’s Garlic Parm Bananza," and "Hannah’s Alfredo Veggie Melt." According to All Recipes, these have already become favorites among those who enjoy new and well-balanced flavors.
Exclusive recipes and a winning strategy that knocks out Pizza Hut
"Rachel’s Sweet Buffalo" is made on a New York-style crust, with robust tomato sauce, pepperoni, bacon, pineapple, and spicy buffalo sauce. Meanwhile, "Spencer’s Garlic Parm Bananza" combines artisan pan crust, garlic parmesan sauce, sausage, banana peppers, and parmesan and asiago cheeses. Finally, "Hannah’s Alfredo Veggie Melt" uses a thin and crispy crust with Alfredo sauce, spinach, feta, green peppers, onion, mushrooms, and parmesan and asiago cheeses.
This type of culinary innovation, combined with affordable prices and a promotion that puts no limit on customization, has positioned Domino’s as the undisputed leader in the U.S. market. Meanwhile, Pizza Hut and other competitors seem to be falling behind, unable to match the value and variety Domino’s offers.
With this strategy, Domino’s not only keeps its reign but expands it, showing that it's possible to combine quality, variety, and price. For now, the battle is won and pizza lovers have one more reason to choose Domino’s for every pizza night.