In a country where sugary drinks dominate supermarket shelves, a new option is surprising consumers. This isn't a traditional soda or a proposal from major brands. This drink has arrived quietly, but it's already causing lines in several stores.
This is Summit Popz, a prebiotic soda with a raspberry rose flavor, which sells for just $1.65 in Aldi supermarkets. Its success is such that many consider it a budget version of the famous Poppi soda. Although it's not identical, its formula includes apple cider vinegar, raspberry juice, and other natural ingredients that have made it a trend on social media.
A peculiar recipe that has won over many
Unlike traditional drinks, Summit Popz doesn't just aim to refresh. It contains apple cider vinegar, raspberry juice, lemon juice, stevia, and agave inulin, a fiber with a prebiotic effect. This combination provides only 25 calories per can and just 0.18 oz (5 g) of sugar, a figure much lower than conventional sodas.
Many consumers choose it as a healthier alternative to Pepsi or Fanta. According to the nutritional data, it has 80% less sugar than a regular soda and a fiber content that's 1,725% higher. In addition, it has received a Nutri-Score B rating, placing it among the drinks with the best nutritional profile in its category.
Despite comparisons with Poppi, some users think Summit Popz's flavor is a bit more acidic and less refined. Even so, the price difference makes it attractive to many. Its formula also includes a bit more kombucha, which influences that stronger flavor profile.
The Aldi phenomenon and the appeal of the price
The appeal isn't just in its composition, but also in the price. While a can of Poppi can exceed $2.50, Summit Popz costs just about €1.52. This difference has been key to its virality among young people and adults looking for functional options without breaking the budget.
In the United States, Aldi's private label products have already gained ground, and this soda is another example of their strategy. The drink comes in different flavors like strawberry lemon or cherry lime, all with a low-calorie and low-sugar profile. However, the raspberry rose one is the most popular.
The high demand for Summit Popz reflects a shift in consumer preferences, as they look for healthier and more accessible options. This growing interest shows how a functional and well-priced drink can compete with major brands. This way, Aldi has managed to position a product that not only satisfies the palate, but also the expectations of those who value nutritional quality and cost.