In recent years, finding restaurant chains that offer healthy and affordable food has become increasingly difficult. Many of these chains managed to grow rapidly thanks to that value proposition. However, not all of them have been able to keep their pace in the face of competition and economic challenges.
The chain Salad and Go, known for its salads, wraps, and breakfasts, offers its products for less than $11. However, its affordable prices haven't been enough of an attraction to keep all its locations open. The company has decided to permanently close 41 restaurants across the United States to focus on more profitable markets.
Several closures scheduled and affected markets
The regions where closures will take place are Houston, Austin, San Antonio, Dallas-Fort Worth, and Oklahoma. The restaurants in Phoenix, Tucson, and Las Vegas will continue to operate as usual. According to employees in Houston who spoke with Chron, their last day of operation was supposed to be September 19, although not all closure dates have been confirmed.
Salad and Go's goal with these measures is to focus its efforts on strengthening the brand and improving the quality of its products. According to its CEO, Mike Tattersfield, the company seeks to innovate and reinforce its connection with the community in the markets where it achieves better results. This strategy is also part of a broader rethink to ensure sustainable growth.
Expansion and adaptation of the business model
Since its founding in 2013 in Arizona, Salad and Go has stood out for its drive-thru restaurant format, with small locations that can occupy just 807 sq. ft. (750 m²). This model has allowed the chain to nearly double its physical presence in the past two years. In 2024, the company opened its central kitchen in Garland, Texas, capable of supplying 500 locations, and is now reducing its presence in several cities in the state.
Changes in leadership have also marked the company's recent trajectory. Mike Tattersfield took over as CEO in April 2025, after Charlie Morrison's departure, and became a minority owner. The announced closures could be part of his strategy to focus resources on markets with greater potential and adjust operations in the face of an increasingly demanding competitive environment.
The fast food sector in the United States has suffered in recent years due to declining customer traffic and rising food costs. Major chains such as Denny's, TGI Fridays, and Applebee's have had to close multiple locations or resort to bankruptcy. Even with lower prices, Salad and Go faces competition from value combos offered by other giants, making it difficult for its $10 salads to compete effectively.