Summer is still in full swing, but Halloween is approaching quickly and retailers are already adjusting their shelves to get ahead of the competition. Every year, temporary stores dedicated to this holiday emerge, but some chains are looking to stand out with special strategies. This move has caused anticipation in the sector and among consumers.
Target has taken a decisive step with the launch of more than 1,500 new Halloween-themed products. The collection includes everything from home decorations to costumes and treats, all designed to offer greater value at a lower price. According to Rick Gomez, Target's chief commercial officer, the company wants families to be able to start getting ready without waiting for October.
New Halloween collection from Target
Halloween 2025 products are already available at all Target stores in the United States and through its official website. Among the highlights are home decorations priced under $25 and costumes for adults and children starting at $10. In addition, the company has introduced private label treats for less than $5 and family-size candy bags starting at $9.99.
Small details for themed parties have also been added, with prices starting at $1, designed to complete the Halloween experience. This early launch aims not only to celebrate the season but also to attract consumers before other retailers. Target's strategy seeks to cement its position as a one-stop destination for seasonal shopping and everyday products.
Strategy in the face of business challenges
The decision by Target comes at a time of business challenges, as the company has faced growing competition and declines in sales. During the first quarter of the 2025 fiscal year, sales fell by 2.8% compared to the previous year, notes The Street. The company has bet on seasonal assortments, new products, and promotions that attract budget-conscious consumers.
Brian Cornell, Target's chief executive officer, emphasized that the company's strength lies in its products, partnerships, and in offering value, especially when consumers feel economic pressure. Despite the overall reduction in inventory, Target assures that they continue to gain market share in seasonal categories. The new Halloween collection reinforces this trend and seeks to strengthen the connection with customers during key moments of the year.
With this move, Target gets ahead of its competitors, including Walmart, and positions its store as a benchmark for seasonal items. The combination of variety, affordable prices, and early availability could make the difference in capturing consumers' attention. The company's strategy could redefine the Halloween retail market in the United States.