Photo montage of a surprised woman in front of a Costco Wholesale store in the United States.

This frozen Costco product is delicious: it sells extremely well in the United States

Costco keeps surprising its customers with a frozen product that has become very popular in the United States

In Costco's aisles, products that catch shoppers' attention always appear. Many become true essentials because of their originality or the quality they offer at a good price. This time, there's a dessert that's generating great excitement among customers and has caused long lines in several stores.

This is Bubbies Mochi, a Japanese-origin sweet that has managed to win over consumers in the United States. This pack combines the softness of mochi with creamy ice cream, creating a small and surprising bite. Its price of $11.89 and its presentation in a box with multiple units make it an attractive option for families and gatherings.

Box of Bubbies mochi ice cream with strawberry, chocolate, and vanilla flavors on a blurred background
Bubbies Mochi box comes in a pack of 18 units | Costco

The success of Bubbies Mochi in Costco

Bubbies Mochi comes in boxes that include 18 pieces, each wrapped in the traditional mochi dough, warns AllRecipes. This thin layer, with a sweet and elastic texture, holds inside a smooth ice cream that surprises with its variety of flavors. Among them are Red Ripe Strawberry, Triple Chocolate, and Madagascar Vanilla, which achieve a perfect balance between fruity, sweet, and classic.

The combination between the mochi dough and the creaminess of the ice cream is one of the product's main attractions. Unlike other frozen desserts, this one stands out for its originality and for offering a different sensory experience in every bite. The contrast between the elastic and the frozen makes it a fun and different alternative.

Costco also offers this dessert in a format designed for sharing. The boxes allow several people to enjoy it at the same time, which makes it ideal for celebrations, family dinners, or as a treat. This practicality has been key for its demand to skyrocket and for it to become one of the most sought-after products of the moment.

Facade of a Costco Wholesale store with entrance doors and an empty parking lot in front.
Each mochi unit wraps ice cream of different flavors | ChatGPT

Why so much demand for a Japanese dessert

Mochi is a traditional Japanese sweet with centuries of history, made from glutinous rice. Its soft and slightly elastic texture has made it very popular outside Japan, especially in versions adapted to international tastes. The frozen variety, like the one Bubbies offers, has found enormous success by combining tradition with innovation.

One of the main reasons for its popularity at Costco is the possibility of accessing a different dessert at an affordable price. The large pack, along with the product's quality, creates the feeling of buying something special without spending too much. The flavors broaden the range for all tastes, offering a complete and delicious experience.

The anticipation it has caused in the United States reflects the growing interest in trying international desserts. Consumers are looking for new gastronomic experiences and find in Bubbies Mochi a product that surprises and delivers on what it promises. It's not surprising that in many Costco stores, this ice cream wrapped in mochi has become a true sensation that continues to win over palates.