In the world of fast food, chains constantly compete to attract the youngest customers with special offers and promotions. For decades, McDonald's has been the undisputed reference in this field thanks to its famous Happy Meals. However, a recent surprise is changing the game and making many parents and children look in another direction.
Wendy's, a chain that has always competed strongly, has decided to take a step forward by launching an innovative line of toys in their Kids' Meals. The collaboration with an iconic brand has captured the public's attention, positioning Wendy's as a rival that could threaten McDonald's dominance.
Wendy's revolutionizes the market with a strategic alliance
Wendy's has partnered with the well-known toy company Hasbro to launch a new collection inspired by the popular character Potato Head, famous for the Disney movie Toy Story. This line includes 12 different figures that represent Potato Head with various costumes, which has caused great interest among children.
The most striking aspect of this initiative is that for every Kids' Meal purchased, Wendy's offers two toys that can be combined and mixed, reveals The Street. This encourages customers to return, since collecting all the figures only requires buying six kids' meals. This strategy, in addition to strengthening customer loyalty, drives frequent visits to their locations.
The promotion is available for a limited time at all participating restaurants in the United States and Canada, and it's already making a big impact. With this offer, Wendy's positions itself as a fresh and attractive option in the United States.
Digital offers that help families in difficult times
Wendy's has also shown that they're alert to the current economic situation by offering a special discount through their mobile app. This offer allows parents to get a free Kids' Meal with the purchase of a premium combo. This way, the chain makes it easier for adults to enjoy a complete meal while children receive their menu with a toy included.
The Kids' Meal from Wendy's offers several options to choose from, such as hamburger, cheeseburger, original or spicy chicken nuggets in a four-piece serving. It also includes a side to choose between French fries or apple and a drink or a Jr Frosty. This varied and accessible menu is designed to satisfy both children and their parents.
This combination of attractive toys and digital promotions is delivering results. Wendy's is not only attracting more customers, but they're also setting a trend in how fast food chains can adapt to the needs of the modern consumer. With these actions, Wendy's shows that they can compete head-to-head with McDonald's, even surpassing them in certain aspects.