The fast food industry in the United States remains a fierce battleground among brands fighting to stay at the forefront. Every day, new strategies and moves shake up the landscape, causing more traditional players to face unexpected challenges. In this scenario, some brands seem to be gaining ground, while others fail to overcome the difficulties.
Chick-fil-A, the chain famous for its chicken specialty, has managed to further consolidate itself in a competitive market. The company not only keeps its growth but also continues to expand relentlessly in the United States. Meanwhile, Wendy's, one of its main rivals, faces a challenging economic landscape.
Chick-fil-A keeps growing in the United States
In recent years, Chick-fil-A has exceeded expectations and continued with a successful expansion. In May 2025 alone, the chain opened new locations in key cities like New York, California, and Florida, a fact that reaffirms its intention to keep growing. Each opening is accompanied by initiatives that strengthen its bond with the community, such as donations to charitable organizations.
With more than 2,700 restaurants across the country, its presence continues to increase. The drive-thru model, along with the modernization of the locations, has been a success among consumers, allowing it to capture a broader customer base. This growth is complemented by the quality of service, one of Chick-fil-A's strong points that has made it a true competitor.
Wendy's is declining
Meanwhile, Wendy's finds itself at a crossroads. Despite its solid market presence, the chain has reported a drop in its sales so far in 2025. This has led the company to adjust its forecasts and rethink its future in an increasingly demanding market.
The increase in competition, especially from Chick-fil-A, has been one of the key factors in this decline. Wendy's has attempted to diversify its menu and renew its image, but it hasn't managed to stop the pressure from new chains that are better adapting to consumer demands. Additionally, economic challenges, such as inflation and rising food prices, have further worsened the situation.
With Chick-fil-A's growing expansion, Wendy's is forced to adapt to avoid falling behind. The business model primarily based on hamburgers is no longer enough. Chains like Chick-fil-A, which want to constantly renew themselves, have shown that adaptation and quality of service are the keys to standing out in such a competitive market.
For Wendy's, the future is at stake. It will need to reinvent itself to remain a relevant option in American fast food. The competition doesn't wait, and Chick-fil-A's moves are giving it a strong push forward.