In a sector where promotions and discounts dominate the commercial strategy, Aldi has decided to follow a completely different path. The German supermarket chain has drawn attention for its business model. Although this approach might seem risky, Aldi has managed to maintain a loyal and constantly growing customer base.
Aldi, with more than 2,000 stores in the United States, has explained why its strategy doesn't include promotions or coupons. Instead of relying on temporary discounts, the company opts for low prices every day of the year. This way, it ensures that its customers don't have to search for coupons to find the best deals.
Aldi already has low prices without the need for coupons
Aldi has decided to eliminate the use of discount coupons, something very common among competitors in the United States. The reason for this decision lies in its constant low-price model, which eliminates the need for offers or sales. According to the company, its approach is designed to keep the cost as low as possible without the complication of additional discounts.
This model is based on operational efficiency that allows Aldi to offer high-quality products at competitive prices. Instead of relying on external brands or offering discounts, the chain focuses on its own product line. This gives them total control over quality and costs, which translates into low prices that don't fluctuate according to other brands' promotions.
Additionally, by working with a limited and controlled offer of private label products, it ensures that it doesn't have to resort to coupons, which depend on external offers. This strategy also eliminates the complexity of loyalty programs or temporary sales that so many other chains use.
Aldi Finds: the secret behind exclusive offers
Although Aldi doesn't use coupons, it has an interesting strategy to capture shoppers' attention: the "Aldi Finds." These special products are offered at low prices and are launched on specific days. The "Aldi Finds" include items ranging from food to household products and are only available for a limited time.
The key to this exclusive offer is that the "Aldi Finds" products are very popular and tend to sell out quickly. Therefore, it's important to know when to arrive to get the best options. Customers who visit Aldi stores in the early hours are more likely to find the items they are looking for.
The "Aldi Finds" are launched every week, and although the exact dates may vary depending on the location, Wednesdays are usually the most important day to get these exclusive products. Additionally, those who pay attention to Aldi's weekly circulars, available online and in physical format, can better plan their shopping and ensure they don't miss any deals.