In recent months, Walmart has been the center of multiple speculations about new projects and changes in its business strategy. The company, known for its global presence and impact on retail, has been making key decisions that have caused much interest. Recently, the chain decided to clarify and confirm its future plans in an important update for the U.S. market.
The news has been received with great expectation, as Walmart has presented its "Grow With Us" program, an initiative aimed at supporting small American entrepreneurs. This initiative aims to provide local entrepreneurs with the necessary support to develop and grow their businesses.
An integral program for small businesses
"Grow With Us" is based on a four-step approach. It offers entrepreneurs access to financial assistance, online training, opportunities to showcase their products, and the possibility of connecting with experienced mentors.
The program seeks to provide the necessary tools to help entrepreneurs navigate the complex world of retail and increase their market presence. This way, Walmart wants to create an environment where small businesses can thrive and grow with the backing of a large distribution chain, according to Fox Business.
This effort is not isolated, as it aligns with other global initiatives by Walmart, such as "Vriddhi" in India and "Crece con Walmart" in Mexico. Walmart has pointed out that this initiative is part of its strategy to strengthen small businesses, an essential sector that represents more than 60% of its suppliers in the United States. The chain has also emphasized that the success of these entrepreneurs contributes significantly to the diversity and innovation within its product offerings.
Growth opportunities for entrepreneurs
In addition to the "Grow With Us" program, Walmart has announced the opening of applications for its annual "Open Call" event, scheduled for June 24, 2025. This event allows small and medium-sized American businesses to present their products to Sam's Club and Walmart buyers. The opportunity to participate in "Open Call" represents a key platform for local entrepreneurs to achieve wider distribution of their products.
Walmart also highlighted how its support has contributed to the growth of companies like Milo's Tea Company. A brand backed by the company that recently opened a new manufacturing plant in South Carolina.
This type of example reflects the expansion potential that small businesses can achieve thanks to the partnership with Walmart, which continues to prioritize products made in the United States. With more than two-thirds of its total spending directed to these products in fiscal year 2024.