Queen Letizia has made a decision with the Royal Family that promises to change the institution's image: to appear approachable during her official events. Although Letizia sometimes surprises by breaking protocol, a change in attitude has become noticeable recently. This change shows us a more natural queen, who is complicit with those she meets during her appearances.
Her choice to engage in casual conversations with attendees shows her willingness to humanize the institutional figure in every public appearance before media and citizens. According to experts, this is a clear strategy that aims to renew the image of the Crown to adapt it to modern times.
Queen Letizia leads a radical change in the Royal Family
Since Queen Letizia and Felipe ascended to the throne, they set out to bring the Royal Family closer to the reality of Spanish society. Both led a transformation to try to erase the negative imprint of the last years of Juan Carlos's reign.
Now, that transformation has become evident after the step Queen Letizia has taken with the Royal Family: appearing approachable during her interventions. To achieve this, she has adopted an impeccable strategy to present herself as approachable and natural during her official engagements, managing to convey authenticity with carefully planned subtle gestures.
Letizia chooses to greet attendees affectionately and chat with them for a few brief seconds in an animated manner. Instead of keeping a rigid protocol, she chooses to show genuine emotion during conversations, allowing the public to perceive her as approachable and accessible.
Let's recall, for example, that occasion when she taught an admirer how to take a selfie and patiently waited for her to take the photo. The latest proof came this very week during the XL Semanal Awards ceremony, where she welcomed the awardees with kisses and hugs.
With every official appearance, Letizia seeks to show naturalness, avoiding rigid poses; her body posture is relaxed while she shares sincere words of encouragement with attendees. The spontaneity of her gestures, reinforced by a warm gaze, aims to strengthen trust in the Royal Family, so damaged after the scandals involving the emeritus king.
The Royal Family follows in Queen Letizia's footsteps
Queen Letizia has managed to turn her public image into a synonym for approachability. That achievement aims to reinforce the positive perception of the entire monarchy in the eyes of public opinion. If we look back, the radical change in Felipe's wife is clear.
Letizia has gone from appearing faithful and rigid to institutional protocol, to breaking that barrier at events where she can allow herself certain liberties. Although at the most important events for the Crown she remains faithful to her role as queen, at others we see a natural Letizia.
She seeks to connect with citizens, as when she visited those affected by the DANA and listened to their testimonies, appearing broken by each story. This approach allows the Crown to renew its bond with society, from a more sensitive position and alert to citizens' problems.
Queen Letizia is not the only one in the Royal Family who has experienced this change in strategy. Other members, such as the king or Leonor, also put this approachability into practice with the people around them. In fact, the heir to the throne is one of the best rated members of the Royal Family.
Meanwhile, thanks to this change, the queen has managed to climb positions, gaining ground on the emeritus queen herself. Without a doubt, the strategy seems to be bearing fruit and, little by little, the Royal Family is closing the gap with the public.