Meghan Markle and Prince Harry have decided to break with their past by making a definitive decision: to completely renew their team of advisors. The couple has let go of four key members of their professional circle and brought in new figures, marking the beginning of a new phase with an image strategy. This restructuring has already been reflected in two public gestures: Harry's reappearance at an event in New York and the new attitude Meghan is showing on her social media.
This move doesn't seem to be an isolated action, but rather part of a broader plan to close a chapter that had brought criticism and controversy. Will this transformation restore the media and professional stability they've sought so much since they stopped being active members of the royal family?
Meghan Markle and Prince Harry decide to restructure their team
Since 2020, when Meghan Markle and Prince Harry decided to step down from their roles as members of the royal family, their path has been as media-driven as it has been turbulent. Moving to the United States allowed them to take control of their narrative, but it also exposed them to a flood of criticism, leaks, and hostile headlines. In that context, building a solid professional structure was key, but that stability has proven elusive so far.
Over the years, they've worked with different advisors, but many have left their positions in a short time. This month, history repeats itself: new departures in the Sussex circle, new additions. In addition, they're betting on a communications direction that aims to consolidate the story of a couple committed to social change and distanced from sensationalism.
In June, at least four people close to their communications core left their positions. Among them, Kyle Boulia and Charlie Gipson are no longer part of the team. At the same time, they've strengthened their team with new additions and a central figure: Meredith Kendall Maines.
According to sources close to them, the couple wants to bet on a coherent, renewed image focused on the values they defend: mental health, social justice, and commitment to charitable causes. However, some point out that the real challenge will be to keep internal stability. Will this be the definitive formation with which they'll finally manage to establish a lasting team?
Prince Harry reappears with strength at the Nexus Global Summit in New York
The new communications strategy is already bearing its first fruits. Just a few days after the announcement of the changes, Prince Harry has reappeared at a highly relevant event: the Nexus Global Summit, held in New York. The event brought together more than 350 leaders, philanthropists, and social impact entrepreneurs to discuss the challenges facing the world.
Harry was introduced as a surprise speaker last Friday, and his intervention was received warmly and alertly. During his speech, he addressed issues related to volunteering and the importance of building resilient communities. "We have to strengthen social bonds if we want to fight the disconnection and isolation that cause so much harm," he stated.
Without a doubt, the most moving moment was when he spoke publicly about Meghan Markle. In conversation with Rachel Gerrol, co-founder of NEXUS Global, the prince explained the origin of Archewell, their charitable foundation:
"We started meeting many parents who had lost their children because of social media (most of them to suicide). That's when it really started to make sense to us."
He added that the digital world was a very personal topic for both of them. "The reason why the digital world was so important is because my wife, in 2018, was the most defamed person in the world," he explained.
These statements marked a turning point in their public narrative. The Duke of Sussex not only appeared approachable, but he also used the platform to link his personal concerns with his social work.
Meghan Markle bets on closeness on social media and shares family images
Meanwhile, alongside Harry's public agenda, Meghan Markle is taking her image toward a more intimate and emotional territory. On June 28, she surprised her followers with a summer photograph posted on Instagram.
In the image, she is seen walking on the beach, wearing a light dress, relaxed and smiling. Under the photograph, she simply wrote: "That weekend vibe." It might seem like a normal photo, but this gesture isn't isolated.
For several weeks, the duchess has increased her presence on social media. She has been sharing family snapshots that until recently would have been unthinkable for such a highly exposed public figure.
In fact, on June 23, she released a promotional video for her brand, American Riviera Orchard. In it, she can be seen enjoying a walk with her daughter Lilibet, in an intimate, homey setting.
Far from any artifice, Meghan has adopted a visual narrative that prioritizes authenticity, showing her children, Archie and Lilibet, in everyday situations. This openness has been interpreted as an attempt to humanize her image and leave behind the distant or controversial image so often attributed to her.
The decision by Meghan Markle and Prince Harry to break with their past marks a turning point in their public trajectory. With a renewed strategy, a reinforced professional team, and a more human and committed image, the Sussexes seem determined to rewrite their story. Will they manage this time to leave behind the mistakes of the past and build the stability they long for?