Meghan Markle always makes headlines, but this time the reason isn't her family or her private life. Her latest business project, much desired, has taken an unexpected turn that has surprised many.
What seemed like a sure and successful launch has turned into a disappointment that's generating a lot of buzz. Especially in England, where Meghan remains a highly followed figure. The result has caused surprise and many questions about her future in business.
From the Netflix setback to the hope of a new empire
After canceling her contract with Netflix, Meghan bet on a new project. She wanted to create a brand that would reflect her lifestyle in California. Her first product was a rosé wine called "American Riviera Orchard."
Only 1,500 bottles were produced with an elegant design. The label aimed to convey luxury and exclusivity. To promote it, Meghan sent bottles to celebrities and influencers.
These figures shared photos on social media and caused a lot of anticipation. However, the strategy didn't achieve the desired success. The public reacted differently than expected.
England reacts to Meghan's latest move
What was supposed to be an overwhelming victory ended up leaving bottles available days after the launch. In the United Kingdom, the commotion was immediate: how could a product with the name Meghan Markle not be a sales hit?
The exclusive rosé wine, created to win over collectors and luxury lovers, didn't reach the desired figures. This unexpected failure has caused surprise and debate, showing a vulnerable side of the duchess.
Critics pointed to a misstep in approach. The aura of exclusivity, the restricted distribution, and the lack of a clear price created the impression that the wine wasn't intended for the general public. Added to this was fierce competition from other celebrity brands, better positioned and with more accessible offerings.
Marketing specialists agreed: the beauty of the packaging and the striking name aren't enough. In a saturated sector, consumers want information, value, and an authentic story to support the purchase.
A brand in the making and an uncertain future
"American Riviera Orchard" was born with the ambition to become a benchmark for luxury products inspired by Meghan and Harry's life in California. However, the wine debut made it clear that the path to achieving this will be more complicated than expected.
This isn't the first launch with limited reach: months earlier, some craft-made jams also circulated only among influencers. It seems that the strategy aims to make the product look exclusive, but some think they still don't really know how to position the brand.
Today, the wine bottles remain available online, a reminder that Meghan's name no longer guarantees automatic success. Amid headlines, criticism, and supporters, the Duchess of Sussex faces the challenge of turning her media notoriety into a brand with real commercial weight.
Meghan Markle's wine failure shows that fame doesn't always guarantee business success. To succeed, it's essential to connect with the public and offer a product that people truly like. Now, the duchess will have to adjust her strategy to keep moving forward in her business career.