When it comes to Meghan Markle, nothing seems to be left to chance. Every step she takes sparks interest, analysis, and, of course, speculation. Everything around her generates conversation, especially when her decisions seem to have more than one meaning.
Her new business move hasn't been the exception. This time, the date chosen for her next launch has caused all kinds of interpretations, and not precisely for commercial reasons.
Meghan Markle takes the final step
The Duchess of Sussex continues building her personal and business brand through As Ever. Since then, the brand has taken shape with a range of products that include craft-made teas, jams, honey, and baking mixes.
Everything features a carefully curated aesthetic that reinforces the sober and natural style Meghan has turned into her signature. Now, the expansion of her catalog takes another step with the arrival of a rosé wine, made with grapes from the prestigious Napa Valley region in California.
Fruity, fresh, and elegant, this product reinforces the brand's summery and sophisticated identity. However, what has attracted the most attention isn't the product itself, but the day it will be released: next July 1.
A date that will excite all of England
Meghan herself announced it through her company's social media, generating a wave of reactions due to the symbolism of the date. It's not just any day: that day would have been Princess Diana's 64th birthday.
There's another detail that hasn't gone unnoticed. According to what Prince Harry revealed in his book Spare, it was also on July 1, 2016, when he and Meghan began their story.
Two deeply personal events, which have led many media outlets, such as People, to point out that the choice of the day wouldn't be a coincidence. Moreover, the Duchess's moves aren't limited to product launches.
According to what The Sun revealed, the registration of the As Ever brand was recently requested under the category of "hospitality services." This is a fact that opens up future possibilities: from cafés and restaurants to accommodations that could use the company's name and identity.
Far from being just another business venture, As Ever seems to be designed as a platform for Meghan Markle's expansion. With every announcement, she makes it clear that she's building something bigger: a brand with identity, purpose, and a personal story behind every detail.