A silence has settled over Infanta Elena's home after an uncomfortable truth about Jaime de Marichalar came to light. Even though they've been separated for more than a decade, the events of their respective lives still affect them. No agreement between them became public, so each had to find their own way.
Especially Marichalar, who chose to enter the business world by combining his passion for fashion. Now, the reality hidden in his business and the delicate situation the aristocrat must face have come to light.
Infanta Elena falls silent over Jaime de Marichalar's business affairs
Infanta Elena and Jaime de Marichalar formally announced the "temporary cessation of cohabitation" in 2015. Since then, their lives have taken separate paths, forging their futures individually. In the absence of a public agreement like the one that became public between Iñaki and Cristina, both Jaime and Elena devoted themselves to their respective pursuits.
In this context, the truth about Marichalar has just become public: his fashion business is facing serious problems. The fashion company linked to Jaime de Marichalar, Boabreimab SL, presents a scenario full of uncertainties and signs that cause concern. The commercial company hasn't presented financial statements since 2020.
This lack of financial transparency makes it impossible to know the real state of a firm that, on paper, remains active, but in practice, raises doubts. Infanta Elena's ex-husband reactivated the company in 2022 after two years without visible activity. However, he hasn't published data confirming any real improvement.
The last available report dates back to 2020, and the numbers are concerning: the company suffered a sales drop of nearly 73%. Specifically, it went from billing more than one million euros to remaining between 300,000 and 600,000 €, a very shocking and considerable decrease.
Although Boabreimab SL kept a low level of debt, the decline in profitability was enough to call its business viability into question. These poor results coincided with the pandemic, so it was assumed that after this debacle, it would recover. However, there is no data confirming improvement, which causes unease in Marichalar's circle.
Jaime de Marichalar tries to stay afloat away from Infanta Elena
Infanta Elena's ex-husband remains linked to the world of fashion and luxury, however, his company is heading in a different direction. Marichalar is listed as the sole administrator and doesn't seem to pursue strategies that would help boost his business.
He has no presence on social media, physical stores, or public campaigns. His activity seems more related to assets than to commerce, and that raises reasonable suspicions for Infanta Elena. Without recent financial statements, it's not possible to know if they sold stock, opened new channels, or relaunched products; the information simply doesn't exist.
Companies that don't file accounts for three years may face sanctions. That would greatly complicate Marichalar's personal situation. He could also face dissolution if he doesn't justify his activity.
It's striking that a public figure like the former Duke of Lugo chooses to keep his firm in the shadows, while his circle generates anticipation. The link with Infanta Elena, although already dissolved sentimentally, hasn't disappeared from the media spotlight. Not to mention his children, Froilán and Victoria Federica, who are always in the news.
The lack of documentation from Boabreimab SL is not common in reputable companies, especially with recognizable names behind them. Although it could be due to a strategy, the truth is that theories point to more serious problems. Until new accounting information is published, it will be impossible to know if the company has changed course or if it continues to lose momentum.