In times when the economy forces people to look for more affordable options, it's not uncommon for consumers to turn to alternatives that imitate products from other well-known brands. However, many times these budget options end up disappointing because of their quality or durability. Despite that, there are moments when a "dupe" manages to catch attention and even convince the most demanding shoppers.
That's exactly what's happening with a Costco item that's gone viral in the United States. It's the women's joggers from the Kirkland Signature line, which cost only $12.99 and have been compared to models from brands that cost over $90. Their combination of price, comfort, and style has made them a hot topic on social media and forums like Reddit, where users keep recommending them.
Costco joggers that challenge premium brands
Kirkland Signature joggers have become a phenomenon thanks to their design and comfort. Many buyers describe them as "comfortable," with a fit that reminds them of much more expensive garments. These pants feature fitted ankles, a soft drawstring waistband, a finish that offers a casual yet polished look, and they're available in several colors, according to The Street.
On Reddit, users don't hold back their praise. One comment says: "I'm obsessed, I buy them in every color when they're on sale." Another says: "I like them more than Vuori joggers." There are even people who prefer them over Lululemon models, another brand known for its quality. This has helped the item go viral again, solidifying its popularity among those who want quality without paying a fortune.
What's surprising is that for the price of a single pair of Vuori joggers, you could buy up to seven pairs of the Costco ones. This makes them an especially attractive option for those who want to refresh their athletic wear without spending too much. However, some buyers warn that, while they're a good buy for the price, they don't have the same durability as high-end models.
Why are these joggers so successful?
Beyond just being a viral product, these Costco joggers represent a larger trend in today's market. The "dupe" culture—items that imitate originals—is more present than ever, and Costco has managed to position itself as a reliable seller offering "good and cheap" alternatives. This is key in an economic context where price is a priority for many consumers.
Although the company faces legal disputes for allegedly copying Lululemon designs, its Kirkland joggers haven't sparked the same controversy. This may be because they deliver what people are looking for: acceptable quality at a very low price. For some Costco buyers, that's enough to choose them over much more expensive options.