Woman surprised in front of a Target store.

Long lines in the United States to get Target's new item that looks designer

Target once again sparks consumers' interest in the United States with a launch that sets a trend

In recent days, several Target stores have been the scene of an event that has already become common whenever a highly desired product appears. Images of customers waiting in long lines before opening have circulated, making it clear that interest in the new item has been enormous. 

The reason is the launch of the Gold Leaf Tray by Threshold™, a decorative tray with a gold finish that mimics the shape of a leaf. This item, which sells for $30, has been received as an accessible luxury piece, which explains the strong demand. Its appearance, combined with a relatively affordable price, has fueled the sense that it's a designer item within everyone's reach.

Decorative golden leaf against a blurred background of a store with a red logo
The golden decorative tray is priced at | Target

A design that causes a sensation

The Gold Leaf Tray from Target stands out for its metallic gold finish and for being made of aluminum, which gives it lightness without giving up strength. With dimensions of 17.7 in. (45 cm) long by 17.7 in. (45 cm) wide and just over 0.4 in. (1 cm) high, it presents itself as a versatile piece for different spaces in the home. Although it's intended only for decorative use and not for serving food, it has been adopted as a perfect accessory in entryways, living rooms, or side tables.

The Threshold™ proposal fits with the current trend of giving prominence to small details in decoration. Many consumers see it as an object capable of transforming a simple space into one with a sophisticated air, without the need for major expenses. Precisely because of that combination of striking design and accessible price, it has become a kind of "object of desire" that recalls products from luxury brands.

Interest has been so high that several stores have reported limited stock shortly after the launch. On second-hand platforms, ads already appear with prices higher than the originals, which confirms that demand exceeds supply. This situation has caused even more anticipation among those who still haven't managed to get the piece.

Target's Storefront with a large circular red and white logo on the exterior wall.
The Gold Leaf Tray by Threshold is made of aluminum | en.catalunyadiari.com

Impact on consumers

Beyond its appearance, the product reflects Target's strategy of offering products that feel exclusive while remaining accessible. The Threshold™ brand, known for its motto "Looks like home, feels like you," seeks to create items that bring warmth and style to the home. This approach has connected with an audience that values both the functionality and the appearance of decorative objects.

Target shoppers highlight that it's a useful accessory for organizing small items like keys, coins, or jewelry, while also serving an obvious decorative function. That dual purpose has been key for many to consider it an affordable investment in the field of decoration. In addition, its gold finish responds to the current taste for metallic pieces that bring brightness and modernity.