In recent years, the American gastronomic landscape has witnessed an unexpected change. Traditional fast-food chains, like KFC and Popeyes, which have dominated the fried chicken market for decades, are seeing new competitors challenge their hegemony.
One of these competitors is undoubtedly Pollo Campero. It is a Guatemalan chain with more than 40 years of tradition, which has managed to position itself as a great rival to KFC in the United States.
this is how Pollo Campero's unstoppable expansion in the United States is happening
On February 20, 2025, Pollo Campero celebrated an important milestone by opening its 122nd restaurant in the United States. This opening took place in one of New York's most iconic spots, Penn Station, known for being one of the city's busiest. This step is part of an ambitious strategy to expand its presence in the American market and offer a different option to traditional fried chicken.
This latest restaurant is not just any branch, because it is located in the lobby of 1 Penn Plaza, in Long Island Rail Road, a place that attracts locals and tourists. Additionally, the chain has implemented innovative technologies, such as self-service kiosks and delivery lockers for mobile orders. All of this is aimed at improving the customer experience and keeping at the forefront in the competitive world of fast food.
Pollo Campero's offering has quickly earned a place in the hearts of American consumers. The distinctive flavor of its chicken, prepared with an exclusive recipe, has managed to captivate thousands of people. The Guatemalan spices and sides, which provide a unique touch, are just one of the reasons why customers continue to choose the chain.
Luis Javier Rodas, managing director of Pollo Campero in the United States, highlighted the importance of this new opening to bring the brand closer to more followers in the country. "This new location in Penn Station allows us to keep sharing our passion for fried chicken," he commented. Words that underscore the effort to keep surprising customers with a fresh and authentic offering.
the promising future of Pollo Campero, a real challenge for KFC
Pollo Campero's rapid expansion could begin to take a toll on fried chicken giants like KFC. Although KFC remains very popular, Pollo Campero's offering, with authentic flavors and a focus on the customer experience, is gaining ground. This puts pressure on a brand that has dominated the market for decades.
The future of Pollo Campero in the United States is very promising. With the support of CMI (Corporación Multi Inversiones), the Guatemalan chain continues to expand at an accelerated pace, and the goal is to open 250 restaurants by 2027. As the brand establishes itself in key cities like New York, Florida, and California, consumers continue to discover its unique flavor.
Thus, Pollo Campero is proving that its growth is not just a passing trend. Its focus on quality, innovation, and the customer experience positions it as a serious contender in the fight for the fried chicken throne in the United States.