Costco is back in the headlines with a move that has excited thousands of customers. The chain, known for its quality products and competitive prices, has taken a new step that reinforces its commitment to consumers. This time, it has managed to capture even more sympathy compared to its major rival Walmart.
The surprise came with the appearance of new vending machines in its food areas. For just 25 cents, members can enjoy bottles of water from its own brand, Kirkland Signature. The measure has been received with enthusiasm, especially when combined with the famous hot dog combo for $1.50.
A Price No One Expected
These new water machines are already in numerous Costco locations in the United States. These machines do not accept cards; they only work with coins or bills, reminiscent of the classic vending machines of the past, reports The Sun.
It is a strategy that mimics what Sam's Club already offered, but now comes with the support and loyalty of Costco's customers. The simple gesture of offering bottled water at that price has been interpreted as a direct response to the needs of its members.
The Kirkland Signature brand, created in 1995, has gained a solid reputation for offering quality products at low cost. From food to hygiene products, clothing, or diapers, this line represents Costco's philosophy: good product, better price. The water bottle, in this case, becomes a symbol of that promise kept.
Customers have quickly shared their enthusiasm on social media. Some even claim that their children especially enjoy using these new machines. Although several consumers mentioned that Sam's Club already offered something similar, many are pleased that Costco has decided to incorporate this option.
The Other Side of the Coin
Not all news about Kirkland has caused applause. In recent months, many users have expressed their disappointment after a change in the manufacturing of the brand's diapers. They were previously produced by Kimberly-Clark, known for brands like Huggies. Now, the new manufacturer is the company First Quality, specializing in personal care products.
This change has raised complaints, especially among mothers who notice a clear decrease in quality. Some have even shared videos on social media criticizing the new texture, which they describe as "too thin" or not very durable. The difference has been enough for some families to consider switching to Sam's Club.
This is compounded by the debate over strict membership rules. Only the primary cardholder can use the card, as it must match the buyer's photo. Additionally, only one additional card per household is allowed, and guests can enter but not purchase.
There is also the option to add an authorized cardholder for an extra cost. This person may not live at the same address and will have their own card to shop separately. Costco has tightened these controls in recent years to prevent abuse.
Despite this controversy, Costco has not issued statements on the matter. The debate remains active between those who defend the new version and those who feel that part of the brand's value has been lost. Meanwhile, the chain continues to bet on innovation in other areas, such as its fast food and easy access to essential products.