KFC has once again taken center stage in the culinary scene in the United States. The chain, known for its secret chicken recipe, has launched a new offering in the competitive fast-food market. Its bet comes with flavor, nostalgia, and a clear intention to make an impression on diners.
Starting this week, KFC is offering a special promotion for its loyalty program members. It consists of five Original Recipe chicken strips for just 5 dollars, available until May 11. The campaign aims to position itself just as McDonald's launches its new McCrispy Strips nationwide.
The Original's Counterattack
KFC's response is not just an offer. It's a statement of principles: "Why settle for chicken strips from a burger chain?" said Catherine Tan-Gillespie, President of KFC in the U.S. For her, the taste of the house chicken remains unmatched, and the chain wants customers to prove it for themselves.
KFC's new tenders, introduced in October, feature the characteristic double breading and the 11 secret spices that have defined its identity, according to NRN. In contrast, McDonald's McCrispy Strips are made with white meat and a golden breading with a hint of black pepper. They are accompanied by a new sauce: Creamy Chili Dip, with sweet, savory, and tangy notes.
KFC's campaign also includes an ironic take on the "war" of fried chicken between chains. Recent ads have parodied the battle between sauces, sandwiches, and promotions. Now, with its tenders as the main weapon, the company seeks to reaffirm its reign in this category.
KFC's Growth and Strategy for Mother's Day
The fried chicken sector has shown very positive figures so far this year. According to data from Technomic, the main specialized chains have increased their sales by 15% in 2024. This contrasts with the 3% growth in the fast-food industry, where tenders have risen by 5.5% in menu popularity.
In addition to the tenders promotion, the return of a classic: Chicken & Waffles, which returns after more than five years and will have an initial price of 7 dollars. Additionally, the new Strawberry & Crème Pie Poppers are included as part of their special Mother's Day menu.
To celebrate the occasion, KFC has prepared a collaboration with Benchmark Resorts & Hotels, in cities such as Boston, Seattle, or Phoenix, offering a package called Mom Flies the Coop. It includes accommodation, an exclusive KFC bathrobe, and in-room breakfast with Chicken & Waffles served on a personalized tray. A way to turn a family tribute into an experience with flavor and relaxation.