Orange has made a bold move at the least expected moment. In a move that no one anticipated, the company has announced that its television platform, Orange TV, will no longer be exclusive to its customers.
For a few days now, anyone, even if they are from another company like Movistar, Vodafone, or Digi, can subscribe to Orange's television service. This unexpected turn has surprised the entire sector and promises to change the rules of the game.
Until now, Orange TV was only available to Orange or Jazztel users. However, following the strategy that Movistar once adopted with its Movistar Plus+ service, Orange has now decided to open its platform to everyone. It is a move that could mark a turning point in the way operators offer television services.
Orange bets on a very competitive price
The price is also very competitive: only 7.99 euros per month. For this amount, users will have access to a really complete package.
The service includes one First Division match each round, one Champions League match, and three Second Division matches per round. This is combined with access to a very extensive catalog of SkyShowtime content, along with more than 90 linear channels.
This announcement from Orange has caught both users and other companies in the sector by surprise. No one expected it. Until recently, operators' television services were closely tied to the contracting of other products, such as fiber or mobile.
But with this decision, the orange operator breaks that model and bets on television as an independent product. The goal is clear: to attract a broader audience looking for a varied, quality television offer without strings attached. And, apparently, they are succeeding.
The possibility of watching soccer, series, movies, and all kinds of channels for less than 8 euros a month is an offer hard to refuse.
Orange wants to compete big
By allowing access from other operators, Orange TV directly enters into competition with other services. This is the case, for example, of Movistar Plus+, DAZN, or Amazon Prime Video, which also offer sports and entertainment. This could lead to a new battle for control of the pay television market in Spain.
It is clear that Orange has launched a bomb that could change the landscape of digital entertainment in our country. This move, which was not in anyone's plans, could turn Orange TV into one of the most attractive platforms of the moment.