As usual, McDonald's big fans in the United States are alert to every novelty that the fast-food chain announces. While there was talk of new options on the menu, many eagerly awaited a specific announcement. Finally, the wait is over, and McDonald's has confirmed that it is the desired return of one of its most beloved toy collections in the Happy Meal.
This announcement has caused great excitement, especially because it is a collaboration with Squishmallows, a plush toy brand that has won over children and adults alike. Since May 13, the Happy Meal menu includes a new series of 12 characters, including the exclusive Axolotl Halley. This initiative has sparked an immediate stir on social media, where followers do not hesitate to express their excitement and plans to collect them all.
Squishmallows return to McDonald's Happy Meal
The union between McDonald's and Squishmallows is not new, but it is very desired. After their successful first global collaboration in 2023, both brands decided to repeat the formula due to high demand. Squishmallows are soft plush toys that come in different shapes and sizes, and their popularity has grown impressively in recent years.
Gerhard Runken, executive vice president of the company that owns Squishmallows, commented that the first alliance had an impressive worldwide response. Therefore, they decided to bring it back so that fans can enjoy it again, according to All Recipes.
Social media users quickly showed their enthusiasm. Messages like "I need them all!" and "I'm definitely going today" flood platforms like Twitter and Instagram. Although many are waiting for the desired return of the snack wrap, at least the Squishmallows offer them a reason to visit McDonald's.
More novelties accompanying the relaunch at McDonald's
But it's not just the toys that are the protagonists these days. McDonald's is also betting on expanding and renewing its menu with both sweet and savory options. For example, the chain has reintroduced the popular Biscoff McFlurry, along with a frappe that combines vanilla, ice, and cookie pieces, ideal for lovers of intense flavors.
In the savory section, the return of burgers like the McSpicy with Frank's RedHot sauce and the Steakhouse Stack stand out, two options that promise spicy and robust flavors. To complete the experience, McDonald's has incorporated the Frozen Cherry Lemonade, a refreshing drink with cherry touches, perfect for warm days.
Additionally, the chain continues to innovate with exclusive promotions and discounts through its My McDonald's app. This platform allows customers to access personalized offers, such as the possibility of getting a Big Mac with fries at a special price by completing surveys. These strategies help keep consumer interest and strengthen competition against other brands in the sector.