Chase Bank has surprised both its clients and the financial sector with a decision that puts it one step ahead of other American banks. In an era when digital banking is gaining ground, this move has nothing to do with a new app or artificial intelligence. The surprise comes from something much simpler, but highly valued by clients: opening some of its branches on Sundays.
Although it may seem like a minor detail, this strategy has caused a stir. In the United States, it is still common for banking institutions to keep their doors closed on Sundays. Even opening on Saturdays for a few hours is not as common as one might think.
However, changes in consumer habits or long workdays are forcing some institutions to reconsider their hours.
Chase Bank sets the path
Chase Bank is currently the largest bank in the country in terms of assets and has more than 4,700 branches across the United States. It has taken a firm step in this direction.
The vast majority of its offices remain closed on Sundays. But a small group of branches, all located in New York, already welcome clients on this traditionally restful day.
This not only represents an advantage for users who can't go to the bank during the week. It also sends a clear message to the competition: adapt or fall behind. Other American banks are also starting to offer service on Sundays, although in a limited way or under special conditions.
For example, TD Bank stands out for offering extended hours during the week. Meanwhile, it opens on Sundays in about half of its offices along the East Coast. Fifth Third Bank, although it has more than 1,000 branches, has only one that operates on Sundays.
Apple Bank, meanwhile, has some offices open that day, although many of its transactions are handled by phone. American Savings Bank, based in Hawaii, keeps six of its 28 branches open on Sundays.
An interesting case is Valley National Bank, which has chosen to open some of its offices in New York and New Jersey seven days a week. Although this sometimes means closing on Saturdays instead of Sundays.
The role played by Chase Bank
But none of these moves has attracted as much attention as Chase Bank's, given its size and influence in the financial sector. The decision to open branches on Sundays reinforces the perception that the bank is willing to adapt to its clients' needs.
Sunday, traditionally seen as a day of closure for many industries, is beginning to lose that sacred character. For many clients, especially those who work Monday through Friday, it is more convenient to go to the bank on the weekend.