An expert in social media has exposed the latest decision made by Prince Harry and Meghan Markle. In fact, as she has stated, the Duke and Duchess of Sussex have once again changed their strategy in the digital environment.
Last February, the couple decided to hire a new communications team. However, four months later, at least four members of that team have submitted their resignations.
A replacement that, according to Semana, coincides with a notable change in the way Meghan Markle presents herself on social media. As a result of this situation, the aforementioned publication has analyzed this case with the help of social media expert Candela Rivadulla.
The first thing this expert and social media analysts highlight is that, in the last five months, the former actress "has gained a total of 2.3 million followers." This way, Prince Harry's wife has gone from 1.5 million followers in January to a current total of 3.8 million.
Additionally, Rivadulla has pointed out that "in the last month, her community has grown by more than half a million, with a growth peak recorded starting June 4." An increase that, according to her, "coincides with a change in criteria in her posts."
Prince Harry and Meghan Markle make a major strategy change
As a result of the addition of new professionals to their communications team, Meghan Markle has made a major change in her content. The young woman has started sharing more images related to her private and family life. The impact of her posts for her daughter Lilibeth's birthday was especially significant.
In fact, in just one day, her Instagram profile grew by 300,000 followers thanks to these posts. All thanks to one of the posts that went viral: the video in which she can be seen dancing with Prince Harry before giving birth.
According to the expert, "this video marks a milestone in numbers on her profile since she opened it. Also in terms of her content, being undoubtedly more genuine, without post-production."
The expert keeps that "naturalness on social media is appreciated and rewarded." Additionally, in her opinion, overly edited content generates less emotional connection. For this reason, Meghan Markle would have chosen to show herself more genuinely to connect with her audience from a new perspective.
This shift is striking, since in the past Prince Harry's wife was very reserved regarding the public exposure of her children. In fact, she avoided at all costs showing her children during the first years.
Now, she seems to have started a shift toward a more open and approachable image. Even so, Meghan Markle keeps certain measures active to preserve her privacy and mental health.
Among them are hiding "likes" or having "comments unavailable." "This allows her to keep her profile free of haters, something indisputably healthy on a psychological level. However, it limits her ability to connect with her audience," Rivadulla states.
Meanwhile, she considers that "it's clear she still wants to keep control over what she shows from her personal space and how she does it." Although she points out that, in recent weeks, Meghan Markle has decided "to show more, sharing archive images, where her entire family appears."