In recent months, Domino’s Pizza has faced a growing challenge in the United States. The change in consumer habits and rising prices have significantly affected their sales. Many consumers now prefer to prepare food at home instead of ordering out.
However, the pizza chain has launched an important strategy to reverse this negative trend. With a very attractive promotion and new options on its menu, Domino’s Pizza aims to attract its customers once again. These new offerings arrive just as sales at its stores in the United States showed a 0.5% drop in the first quarter of 2025.
Domino's pizza launches an unbeatable promotion to win back customers in the United States
To address the drop in sales, Domino’s Pizza announced the return of its famous "Best Deal Ever" promotion. This offer allows customers to order pizzas with any topping for just $9.99 if they order online. The promotion will be available until August 3, which represents an ideal opportunity for those looking for an affordable and tasty meal.
Additionally, the company has added three new "secret menu" pizzas to surprise regular customers, according to The Street. Among these options is Rachel’s Sweet Buffalo, which combines a New York-style crust with robust sauce and toppings such as pepperoni, bacon, pineapple, and spicy buffalo sauce.
There is also Spencer’s Garlic Parm Bananza, with garlic parmesan sauce, sausage, peppers, and parmesan and asiago cheeses. Finally, Hannah’s Alfredo Veggie Melt offers a thin crust with Alfredo sauce and fresh vegetables such as spinach, feta, onion, and mushrooms.
Strategies to improve delivery and adapt to the economy
Domino’s has also taken an important step by partnering with DoorDash to boost its delivery business. This agreement allows DoorDash drivers to deliver orders placed through its app, thus expanding Domino’s Pizza’s reach. According to what Joe Jordan, chief operating officer, revealed during the earnings call, this collaboration generates more sales and optimizes the brand’s delivery network.
Nevertheless, CEO Russell Leener has acknowledged that the economic situation affects consumer behavior, and many lower-income customers prefer to cook at home and avoid extra expenses. Leener explained that disposable income has decreased and consumer confidence has dropped to 2022 levels. He pointed out that delivery is more expensive than in-store pickup due to fees and tips, but even so, Domino’s Pizza still keeps competitive prices.
There is no doubt that Domino’s Pizza is reacting quickly to a demanding market. With attractive offers and a strategic delivery partnership, the chain seeks to regain the trust and preference of its users. It remains to be seen whether these measures will succeed in stopping the decline and growing sales again in the United States.