The death of David Sassoon, at 92 years old, marks the end of a golden era in British fashion and in the visual history of Lady Di's family. He was the creator behind some of the most iconic styles of Diana of Wales. His work not only dressed a princess but also helped define an aesthetic that influenced an entire generation and still resonates with her descendants.
Sassoon was the creative face of the Bellville Sassoon brand, one of the most influential fashion houses in the United Kingdom during the 20th century. He began his professional journey in 1958, working alongside Belinda Bellville.
Together they turned their atelier into a must-visit destination for aristocrats and showbiz figures. Years later, for the future mother of Princes William and Harry.
An unexpected beginning with a future princess
His connection with Lady Di was born unexpectedly. Diana Spencer, then a 19-year-old unknown to most, discreetly visited the store in search of an ivory-toned dress. The sales clerk did not recognize her and, not knowing who she was, recommended she go to a nearby department store. It was at Harrods where the future princess found the blue dress she would wear in the engagement announcement with Charles of England.
Fortunately, Diana's mother, a regular client of the brand, insisted she return. From that second visit, a professional relationship was born that would last for years. Sassoon became her go-to designer, signing more than 60 models for the princess and working directly from Kensington Palace.
The creator of a royal icon
One of his first designs was the peach pink ensemble that Diana wore to start her honeymoon. From there, her image evolved under Sassoon's expert hand. The princess broke molds: she was a pioneer in wearing pants at official events, discarded gloves, and often went without the traditional hat. In each of these gestures, there was a declaration of independence, youth, and closeness to the people.
The designer highlighted the ease of dressing her. Her build, charisma, and fair complexion made it possible to play with a wide range of colors and cuts. Sassoon revealed that, to protect her privacy from media scrutiny, they used a code name when Diana visited the workshop: "Miss Buckingham."
Influence that reaches today
Although Diana's image was the most media-covered, Sassoon also dressed other prominent figures of the British royalty. His stylistic influence was key in a period of change for the Royal House, and his vision remains alive in today's fashion. Just look at the sober yet modern style of Kate Middleton or the fresh elegance of Meghan Markle to understand his legacy.